HOWL is my sportswear brand. But it’s also something deeply personal. The name wasn’t chosen by chance; it carries intention, emotion, and love.

I have a Siberian Husky dog named Keii @keii_husky, who has been by my side through the hardest times and the happiest ones. His energy, loyalty, and quiet strength inspire me every single day.

And that howl: Wild, free, and powerful, made me realize the name was perfect. HOWL represents his spirit, but it also represents mine. It’s the inner roar we all carry when we train with purpose, when we rise after falling, and when we choose not to give up.

I’m a big sports and training woman. I train and go to the gym every day. Fitness and wellness are part of my lifestyle, so creating a brand that is with me every day, accompanied by a name that means so much to me, and designed exactly the way I love my activewear to fit and feel excites me. I’m grateful to be able to share it with the world.